2011 Loader: Export Power Loader Stands Out

According to the survey data of China Construction Machinery Trade Network, in 2011, 29 major loader manufacturers in China sold 246,832 loaders, an increase of 13.96% year-on-year.

◆ Manufacturers accelerated their shipments at the end of the year, and sales in December still exceeded expectations.

In December 2011, 25 major loader manufacturers in China sold a total of 19,883 units, and sales continued to rise, up 12.42% month-on-month. Although the base number was higher in the same period of last year, the sales volume of loaders still increased by 7.69% over the same period of last year. .

◆ Market concentration is further concentrated on dominant brands.

In 2011, Lonking continued to lead other brands with sales of 44,602 units; cumulative sales of Liugong, Xiagong and Lingong also exceeded 30,000 units. Among them, Longgong and Liugong made efforts to become brands that sold more than 4,000 units in December. From the perspective of the growth of first-line brands, Lincang had the largest growth rate in 2011, reaching 34.88%; and Longgong and Liugong were both lower than the overall industry level.

Among other brands, Xugong Technology, Shangong, Changlin witnessed a larger year-on-year increase, and Chenggong Kobelco and Foton Lovol performed weakly, showing negative growth. Shantui Loader's market strategy in 2011 was very aggressive. Sales in 2011 exceeded 1689 units, an increase of 310.95% over the same period last year.

◆ In the regional sales market, Shandong won the top spot.

In terms of regional sales, sales in Shandong in 2011 far exceeded those in other regions, with a total of 18,316 loaders sold; in the Henan region, 13,413 units were sold, ranking second; Shanxi, Hebei, Inner Mongolia and other large mining provinces ranked third in turn. To five, the sales were 12,519, 12,307, and 12024 respectively. The top five provinces were Tianjin, Qinghai, Shanghai, Hainan, and Tibet. The sales were 4,196, 4,076, 2,377, 1965, and 1,368 respectively.

◆ Strong demand in overseas markets ensures the stable growth of the industry as a whole.

In 2011, China exported a total of 24,771 Taiwan-built loaders, which accounted for 10.04% of the total sales, an increase of 59.99% year-on-year, an increase far higher than the domestic market.

In December, China exported 2,250 loaders, accounting for 11.32% of total sales, an increase of 22.75% year-on-year, an increase of 13.92%.

In 2011, Liugong’s total exports ranked first, reaching 4661 units, and the export market share was 18.82%. In terms of export growth rate, the export growth of many enterprises doubled, among which Shanteng increased by 265.96%.